In which we gift because Hallmark says so, dammit.

Installment numero uno of "Bling for Broke": The video version. It's a timely topic -- what to get the guy in your life for Valentine's Day without sacrificing the bones you set aside to buy yourself a hot dress. We mined mall staples -- Old Navy, Urban Outfitters, H&M -- and came up with five fab ideas under $50.

But truth be told, if you really want to save money this Valentine's Day, do what I do -- don't celebrate it, at least not in the traditional sense. My plan? Pork sandwiches at NY hole-in-the-wall Porchetta. I'm certain St. Valentine would have appreciated a boned-out hog much more than a bouquet with baby's breath. (However, he'd probably go for the hoodies in this episode.) Happy Hallmark holiday!